Jamais
de la vie

CHLOE PERRIN'S newest fashionable endeavor.


CHLOE PERRIN is the first to confess that she’s a bonafide fashion girl. At 10 years old, she was watching a Jean Paul Gaultier runway show with her mother (the American model Sally Perrin), where she remembers being in complete awe at JPG’s magical costumes worn by models who, to her, looked just like goddesses. Her fashion education continued. Born in Seattle and raised in Paris from the age of four, Perrin studied at Le Studio Bercot Design School before moving to New York City to work with Carine Roitfeld at CR Fashion Book. In 2014, she returned to Paris and became the fifth generation of her family to join their eponymous company; the 120-year-old luxury accessories house Perrin Paris, of which her father, Michael Perrin, is CEO. There she worked as the creative director, introducing a modern, sophisticated handbag line that introduced a fashion-forward edge into the brand. Her latest version, a perfectly round bucket bag with circular cutouts around the rim, has captured the hearts of stylish women worldwide. “I love creating mood boards, finding beautiful images, objects and art that sparks the desire to create something special.”

"Paris, modern art, electronic music, ballet, good conversation and champagne all inspire me."

Perrin’s latest fashion adventure though, is her very own fashion project. Jamais de la Vie (which translates literally into “no way,” or “never” and reflects the type of insouciant, effortless French girl that Perrin is inspired by) is a bespoke, handmade line of marabou feather cropped jackets, which launched earlier this year in March. “I did a collaboration with Perrin on a line of marabou feather bags and loved the texture, so I had the feather maker create an oversize, bubblegum pink jacket for my birthday,” she says over the phone from Paris. “I received so many compliments on it and started making them for my friends. It allows me to indulge my kooky self on the side!” Each jacket is handmade in Paris and custom colored to the client’s preference—and is also offered at a comparable price point to other jacket labels (beginning at €1000).  

Left: Perrin's shoe collection, and a Jamais de la Vie jacket.

“MY FIRST FASHION MEMORY WAS WATCHING A JEAN PAUL GAULTIER RUNWAY SHOW IN THE EARLY 2000’S WITH MY MOM. I MUST HAVE BEEN 10 YEARS OLD, BUT I REMEMBER BEING IN COMPLETE AWE AT JPG'S MAGICAL COSTUME-LIKE DRESSES ON MODELS THAT LOOKED LIKE GODDESSES."

For Perrin, the line is a chance for her to indulge her quirky fashion-focused alter ego. “My aesthetic is minimal and clean, very ‘90s. My ultimate style muse is Carolyn Bessette-Kennedy—and I love LouLou de la Falaise for her sophisticated eccentricity,” she explains. “But I also have this very quirky side where every once in a while I go out with my marabou jacket and some other crazy accessories. It’s a great way to spice up any outfit.” For the jet setter, who also consults for Out of Order magazine in New York, the jackets are also easy to travel with. “They’re super warm, and I sometimes scrunch mine into a ball and put it in my toiletries bag. Although that does say a lot about how large my toiletries bag is.” 

Above: Chloe Perrin. 

Left: Chloe's Apartment

Practicality and ease also extend to her wardrobe. “I find that dressing in neutrals and having a sleek wardrobe is really easy, although my style in Paris is more feminine,” she says. “I live in Montmartre and it’s so romantic—sometimes I wear a Céline beret from the ‘90s. The city also provides a huge amount of inspiration, in addition to modern art, electro music, ballet and “good conversation and champagne.” “I love going to furniture galleries and strolling through the different pop up flea markets in the city. I can’t wait to have a house of my own to decorate,” she says. “I also look at a lot of interior decorating magazines and rip out pages that I put in a file titled ‘future house’.” As with anything Perrin puts her creative mind to, her current apartment is nothing short of expectations.

Order your custom-made jacket here.

Above: Chloe Perrin. Left: Scenes from Perrin's apartment in Montmartre, and a favorite artwork.

Their latest venture is a collaboration with fellow Italian Margherita Missoni: a three-piece capsule collection that includes a terry cloth blazer for the pool. “Margherita represents our quintessential Blazé girl: Tough, creative, independent, strong-willlection that includes a terry cloth blazer for the pool. “Margherita represents our quintessential Blazé girl: Tough, creative, independent, strong-willed, an entrepreneur, a mother, a family girl, and lover of life, nature and sports. She’s pretty much got it.”

Below: Jamais de la Vie, and Perrin's apartment in Montmartre, Paris.

Best place for a morning coffee?
Chloe: I love sitting outside Cafe Nemours for a cappuccino and great people watching. It’s a historical cafe right in front of the “Comedie Francaise” theatre. At night you often see actors dressed in 18th century costumes take a cigarette break.

Favorite boulangerie for croissants?
Chloe: I’ve never loved croissants but the pains au chocolats and beignets at Giles Marchal’s pastry shop in Montmartre are to die for.

Best place for Sunday lunch?
Chloe: When the sun is out, there’s nowhere like the Deux Maggots’ terrace, where locals and tourists mingle. After lunch I’ll cruise over to “l’écume des pages” book shop, one of the few open on a Sunday in Paris.

For dinner with your boyfriend?
Chloe: Le Chateaubriand is my favorite restaurant for a long delectable meal. I also love Petrelle for it’s romantic atmosphere.

For dinner with your girlfriends:
Chloe: Vivant restaurant is a hole in the wall that serves delicious simple food and plays great music. I like to sit at the bar.

Favorite places to shop?
Chloe: I usually shop all my vintage clothes at the Puces (Paris flea market) or at Cinemachine

On the weekend:
Chloe: If I’m not at my boyfriend’s house in Normandy, I love going to the musee d’Orsay, buy books and go see a movie.

Paris' best kept secret?:
Chloe: Studio 28 cinema 75018 where you can have tea in a little garden after a great movie.

Favorite neighbourhood:
Chloe: Montmartre, where I live, because it’s high up on a hill that looks onto the rest of Paris—I feel like I live on a cloud. The air and the light is magical. Every street has its own charm and hidden gems. It’s like being in a movie. It’s where Amelie Poulain (famous French movie) was shot!