Zyne Moroccan Shoe Label

There's no shortage of fabulous slides in the world, but Zyne’s take on the babouche—the pointed toe Moroccan slipper that has been reinterpreted in fur, sequins, and adorned with pompoms—is something else.

The babouche is a traditional Moroccan shoe, customarily handmade from leather and worn with the back of the shoe pushed down. The idea is that the leather molds itself to the wearer’s foot over time, becoming a truly individual item. Zyne (which means beauty in Arabic), a new, Moroccan-based shoe label created by best friends Zineb Bitel and Laura Pujol, is taking the babouche to new levels. Shoes are adorned in sequins, made from patchworked denim, and constructed in midnight blue satin covered with embroidery.

With a goal to bring the beauty of the babouche to a modern customer, Bitel and Pujol have the kind of unique backgrounds that make for a success story. Casablanca-based Bitel studied Fashion Design at ESMOD International Fashion Institute in Paris, and then interned at Christian Dior and Sonia Rykiel where she discovered a passion for footwear. She then went on to further her studies at Central Saint Martins in London and Italian shoe company Moda Pelle in Italy.

Pujol graduated from INSEEC, one of France’s top advertising schools, then specialized in Luxury Goods Marketing at L’Ecole Internationale de Marketing du Luxe (EIML Paris). Her business-focused background compliments Pujol’s design expertise, although both partners share an enthusiasm for Moroccan craft. Each pair of Zyne slippers is handmade in Morocco by a female-only cooperative. The embroidery and weaving techniques used by the women are traditional skills passed down through generations, and ensure each pair of Zyne shoes is unique and individual.

The beauty of the shoes lies in the girls' creative approach, and the fact that nothing else quite like them exists.