Alison Chemla doesn’t need words to communicate exactly how she’s feeling. All the jewelry designer requires are a few of her emoji-inspired pieces and a good dose of humor (of which she has plenty). In 2012, Chemla (above right) launched her fine jewelry label, Alison Lou, and quickly gained a cult following for her quirky, emoticon-inspired creations amongst the fashion-celebrity set (think Cara Delevingne, Jemima Kirke, and Ashley Olsen). Now, she’s opened a brand new store on New York’s Upper East Side and collaborated with her West Coast equivalent, Sarah Staudinger (the designer behind Staud), on a collection of mushroom brooches. Quirky, yes; innovative, double yes.
Chemla’s store brings a dose of Uptown solace to her occasionally outrageous jewelry, outfitted in muted color ways with a Renaissance-inspired mural covering the wall. Her collection with Staud however, skews a little more LA. After knowing each other for over a decade, Staudinger and Chemla came together in a full collaborative design effort to create a collection that blends their personalities and their businesses, as well as their friendship. The hand painted pins are available in four different colors and three sizes, and stemmed from the duo's desire to create something that truly represents their personalities (and aesthetics). “We have always wanted to collaborate on something together," says Chemla. "We have supported each other’s brands since day one, and we thought that brooches would be the perfect culmination of both of our brand identities. They combine the sophistication of STAUD and the whimsical, yet refined, elements of Alison Lou. Our brooches can be worn on sweaters, jackets and bags (especially STAUD ones)… not to mention we wanted to make some fungi’s for some fun times!”
Alison Lou, 20 East 69th Street, New York
Alison Lou x Staud mushroom pins, crafted from brass and hand-painted enamel work. Prices range from $110 to $195 and will be sold exclusively at both brands’ stores and e-commerce sites.