Root Science beauty/skincare label

The beauty industry has been touting the benefits of organic products for years, but never has the boom of chic, pretty-on-your-vanity yet effective skincare been so big The latest to join the ranks is Root Science, a line with not only one, but four serums (amidst a bunch of other, beautifully created products)

Launched in 2016, the line was created by Gígja Hlín when her sister, a longtime acne sufferer, couldn't find anything that worked for her skin. She tried all-natural alternatives and prescription treatments, but her skin wouldn't heal. It was then that Hlín set out to research the most effective, organic and holistic ingredients available in order to create her line. Inspired by her native Iceland, Hlín turned her discoveries into a serum (Youth), which helped to heal her skin. Shortly thereafter, Root Science was born. With a focus on no-nonsense products that actually work, the line offers four different serums, aptly named to address different skin concerns. There's a also a polish (exfoliator), mask, eye serum, and cleansing bar (a face mist is in the works). Founded in Iceland and made in California, it's perfect for skin everywhere.

Buy it now.