Come summertime, a hat becomes an essential accessory. Last season saw the rise of the boater style, while this year an entirely new brand is taking over the hat game. Yosuzi, a South American inspired label that focuses on hats with bright colors, patterns, and colorful adornments, has become a favorite of the fashion set (Poppy Delevingne, Tamu McPherson and Elina Halimi are fans).
Created by Venezuelan-born designer Yosuzi, the label takes inspiration from her family's native American heritage. Hats are made from 100% Iraka palm straw and finished with a handwoven, diagonal weaving technique that is unique to the tribe (each hat takes eight hours to make). Consider them an investment that will last beyond this summer, and into the next.